Welcome to my Digital Marketing Blog!
-
Featured
The power of a brand
A brand can be defined by The Business Dictionary as: “Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors” – Business Dictionary (2019) Consuming… Read more
-
The Integration of Marketing
How do each brands marketing strategies differ across each platform? Is this an imperative for a successful campaign? This weeks lecture, highlighted the importance of creating a sound Integrated Marketing Campaign by incorporating not just digital but off-line marketing subsequently.… Read more
-
Is technology making us safer?
In this weeks lecture, wearable technology and big data are main topics. These two breakthroughs in technology have made our world more accessible and ‘easier’ for everyday activities but…. Are we safe? The Internet of Things has enabled us to… Read more
-
The era of choice
Is mobile marketing to blame for too much choice? How many times as consumers have you been overwhelmed with the amount of information out there? and how many times have you clicked on a website, a video or even an… Read more
-
Welcome to my Digital Marketing blog!
Hello, my name is Georgia and I am a third year Entrepreneurship student at RMIT University. I am undertaking Digital Marketing to incorporate my passion for communication and marketing in the modern era. I am sharing with you what I… Read more
Follow My Blog
Enter in your email to get new content delivered directly to your inbox.
Digital Marketing 